Granada Business System
I was given the country, Spain and had to create a fictional restaurant brand Identity. I created "Granada" which translates to pomegranate or grenade. To create this logo, I first drew an outline of a pomegranate, then I cut the pomegranate in half and painted it with black gouache, a type of paint. After taking multiple imprints, I scanned them into the computer and changed the colors to relate more to a pomegranate. As for the type, I stuck with the seed imprint idea but also the idea of the type missing pieces, as if it were exploding, like a grenade.
